High-performing founders deserve high-performing systems

100+ founders. 10 weeks of WHOOP data. Strain, sleep, and recovery. Ranked publicly, updated daily, all the way to Demo Day.

The founders who win don't just optimize their product. They optimize themselves.Founder League takes that belief and puts it on a live leaderboard. The inputs that usually stay invisible, ranked publicly, updated daily.

How Founder League Works

  1. 1. Founders receive a free WHOOP

    100+ founders in the latest batch receive a free WHOOP 5.0 Life & custom band.

  2. 2. Daily public leaderboard

    Recovery, strain, and sleep metrics sync to a live public leaderboard every morning.

  3. 3. Winners crowned

    The season runs 10 weeks, closing the same day the batch does. Category winners take home cash and awards. Awards coming soon.

Metrics Tracked Daily

Strain

Your cardiovascular load for the day, or how hard your body worked.

  • Daily strain score0 – 21
  • Calories burnedkcal
  • Max heart ratebpm
  • Average heart ratebpm
  • Time in each heart rate zonehrs
  • Workout count + typelogged

Recovery

Your body's readiness to perform, calculated from HRV, resting heart rate, and sleep quality.

  • Recovery score0 – 100%
  • Heart rate variabilityHRV ms
  • Resting heart rateRHR bpm
  • Skin temperature deviation°C
  • Blood oxygenSpO₂ %
  • Respiratory ratebreaths/min

Sleep

The depth, efficiency, and duration of your rest, broken down by light, REM, and deep.

  • Sleep score0 – 100%
  • Sleep durationhrs
  • Time in REMhrs
  • Time in deep sleephrs
  • Sleep consistency%
  • Sleep debthrs

Manifesto

The founders and companies who win do not just optimize their product. They optimize themselves.

At Natural, we build high-performance payment systems. But people build those systems. So we’ve always cared about giving them better visibility into how they sleep, recover, and train.

Founder League takes that belief further.

We invited over 100 founders to track their performance publicly for 10 weeks ahead of Demo Day. The inputs that usually stay invisible, ranked live, every day.

Because company building is a sport, and high-performance founders deserve high-performance systems.

Kahlil Lalji

CEO & Co-founder, Natural